Indication of colors

Psychology of colors The psychology of colors is an important consideration when you build a brand identity. The right palette can convey deep meaning about your values and elicit specific behaviors.RedOne of the primary colors, and a universal symbol of passion, anger, and excitement, red is a popular color in branding. If you’re looking for a loud, playful, and young brand image, red is an ideal option. If you prefer a more understated, conservative approach, red shouldn’t be on your color radar.Some common associations for red include: gentleness, energy, comfort.