While colors gets all the consideration and commendation , typography is similarly as critical to a brand. individuals gave “great typography” will be more joyful and more drew in than individuals gave “terrible typography.” Text style type, text dimension, complexity and dispersing are all piece of a sensitive exercise in careful control that, when done right (related to shading), will make a positive encounter for purchasers. the impact of typography and color on buyer’s impression of brand character. Drawing on the sematic impact of type text style structure, three autonomous trial considers including two sorts of typographical textual styles. four essential hues were acquainted in the investigation with investigate the impact of shading freely on brand character and communication of the equivalent with typography and their synergistic impact on brand character. Typography of the brand name, when freely taken, didn’t show any noteworthy impact on brand character. color was a deciding component in brand character in both the item classifications. Likewise, the intuitive impact of textual style type and shading in shaping view of brand character, particularly on account of design clothing, It likewise gave a knowledge into the job of item class relationship in directing the impact of shading and type text style on brand character.