Importance of selecting the right typography Logo designs
“Is it really important to select the right typography”?
Typography is the visual component of the written word. A text is a sequence of words. A text stays the same no matter how it's rendered. ..
SUCCESSFUL BRANDING :
A brand can be defined as the unique personality of your business. It also can be defined as the psychological and emotional relationship that your business shares with your customers. It is the gut feeling of a person in choosing your services, products or company. Having a clear perception of “what is a brand” will help you to understand the significance of typography in logo design.
The primary aim of business is to attract people towards their business and increase chances of lead and profit. Typography plays a huge role towards invoking a wide array of emotions and feelings, ultimately leading to the creation of good impression and an image for your brand. The use of the right font in your logo helps to gain the attention of people willing to know more about your services and/or products. The use of the right typography helps you to convey a feeling of trust, reliability and support which is crucial to build and expand your brand.
Simplicity is the key to success for your logo design.
The logo designs conveys the message of its business it should be simple and clear and should not be complicated. The main purpose of providing your brand with an identity is to get the message communicated to your target audience. If the fonts used in the logo make it difficult to for the audience to understand it then, the whole purpose of having a logo gets lost somewhere. It is always better to avoid fonts like Comic Sans, Curlz MT, Papyrus, etc. while designing a logo as they simply don’t find their place when it comes to graphic design.
They key to the success of a logo apart from being simple, is uniqueness and majority of graphic designers will agree to this fact. If the logo you have designed for your business matches with the design of another logo, how would customers feel about brand?
By using the right typeface, you can easily make your logo look distinct and different from any other brand. This will not only help you create a distinguishable identity but, help people relate to your services and/or products in a more humane way. It is only through strong branding and a well-thought out logo design that you can establish the identity of your brand in the present day competitive market.
MAKE SURE YOU KNOW THE VISUAL BASICS
Based on the research results and your deep understanding of your brand, you will have to make a few choices related to your logo look. First of all, be prepared to discuss the fonts. Thousands of fonts are available nowadays, which makes it even more difficult for designers to choose a suitable one. All the basic fonts can be divided into a few types and each of them can have its emotional tone:
ENSURE VERSATILITYOF YOUR LOGO
Design logos in vector applications, such as Adobe Illustrator. Photoshop is not the best choice for that purpose because a logo needs to be scalable without losing quality.
Specify logotype colors with CMYK or Pantone references to make sure the colors will be reproduced correctly once the logo is printed.
You should be able to reproduce your logo in a single color (black or white) and still recognize it.