A great logo manages to convey a lot about the company
Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more., why they are special, and something about their character. Logos can even evoke emotions in customers – reinforcing why the brand matters to them and how it makes them feel.
There is no real “law” of logo’s elements, but we can break it down into several categories:
Design elements such as shape, lines, colors, and typeface in the hands of an experienced graphic designer can turn a logo into a spectacular marketing tool. A logo design having a strategic use of these and other elements is an asset for a business. Such a logo can even help turn a small business into a trustworthy brand.
The line element is the foremost and basic to creating any graphic design including a logo. A line is a stroke that a pen or pencil makes to connect two points. Graphic designers use lines to divide space. For example, a designer uses lines in magazine design to keep body content from side panels and headlines.
The importance of colors in a logo design is manifold. First, colors are now known for their immense power over people. Colors can evoke feelings and emotions from the viewers..
The designer can use colors as a stand-alone element in background or it can be applied along with the other elements in a logo. An experienced graphic designer can use colors to tell a story about the business or brand. Color is another important design element that plays a crucial role in your logo design.
But before picking the colors for a logo design, visit your client’s website design as well. You should consider taking the website colors in your logo for consistency of the brand.
Logos come in a wide range of shapes. You will find logos in various shapes. Shapes define boundaries of a logo. But the shape is not just about the overall shape of a logo Pay attention to the shape of your logo. The shape must correlate with the graphic image you have selected. Also, the shape should be relevant to your company’s business. Keep the shape as simple as you can so that the customers can easily know the traits of your business.