GOOD LOGO DESIGNS
Qualities of a good logo :
“We the professionalists compare and differentiate everything which is normal and which is good and which is best …”
Logo basically is a symbol made up of images and texts that help us to recognize a particular brand, especially the one we like. A good logo can leave a visual impact on your customers, a reminder that your products and brand exist.
- Logo helps identify important information about your brand and business
- Makes you stand out from the competition
- Building brand recognition
Streamline your design. It should be simple and do not overcomplicate things.
Because you want your logo to be easily recognizable, you want it to be simple---a lightning-fast way for users to notice and remember your brand.
“A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience,"
DO set yourself apart. DON'T look just like the competition.
In today's cluttered marketplace, finding a way to stand out amongst the competition can seem pretty challenging. Without a distinct logo design, you may find potential clients and customers have a hard time recognizing your brand, confuse you with another company and, most importantly, end up going with a competitor rather than choosing your products or services.
“Be different from your competitors”
DO consider various applications. DON'T design for just one size or medium.
A great logo can be printed at different sizes, across different mediums and in different applications without losing its power.
“Graphics have to be versatile enough that they can be used in many different mediums,”
DO think about your industry. DON'T feel the need to be obvious.
An effective logo should be appropriate, but that doesn’t mean it has to be as obvious as you might expect. your logo needs to be appropriate to your brand.
DO design for your intended audience. DON'T forget the customer.
As with any business endeavor, understanding your audience is key. Whatever your industry, your logo needs to be able to connect with the people you are marketing to.
“The important thing a logo needs to do is to speak to your target audience,”
DON'T be forgettable. DO leave an impression.
Making a logo that’s memorable may seem complex, but it’s of great importance. This is not the easiest of qualities to impart, but it is certainly a high ranking one so make sure your designs stays in their minds.
“A great logo will remain memorable enough that a person who has only seen the logo once should still be able to recall it enough to describe the logo to someone else”.
DON'T be too trendy. DO aim for longevity. If you design a logo based on the trend it may be out of fashion when the trend changes. So design a logo which will be permanent and which is not based on the trend.
“Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. ”