Branding is made up of three elements
Parts of logo design
Branding is made up of three elements
- Written brand
- Spoken brand
- Visual brand
Visual brand
The visual portion of the brand is the most well known and is made up of the brand logo design and support marketing materials such as business cards, letterhead, brochures, email newsletters, websites, blogs, and more!
The three parts of a logo designs are
The Graphic
The graphic element of a logo can be an icon, an illustration, a texture, a pattern, or even a well designed line. It typically can be used both as a part of the entire brand logo and on its own. The graphic element for your brand logo should have a reason for being included and it should hold meaning and purpose in the communication of your brand logo.
The Typeface
The typeface is the style of type or font used to typeset the name of the business and the tagline for the logo. The typefaces are usually complimentary and are limited to two different typefaces. The typefaces, whether you are using a serif font, a sans serif font, a script font, a display font, or a handwritten font, should also have a reason and meaning associated with its use and your brand message.
The Color Palette
The color palette should be chosen based on the emotions you want your brand to evoke in your audience and the story that your brand tells. “I used blue because I like it,” isn’t good enough. The colors palette, when chosen correctly will help reinforce and enhance your brand communications.
0 Comments