How to design good logo?
Logo Design Reflects Company Culture
“Styles come and go. logo design is a language, not a style....
A company’s culture, its mission and value proposition are essentials that come together to shape its brand identity. A good logo visualizes a company’s brand identity using font, color and composition. Creating a logo that aligns with a company’s brand is by no means a trivial task. Good logos are meticulously crafted and guided by a logo design process. A good logo design process will take into account that research and strategy are just as important as creative and design.
what are the featuters of a good logo?
"Logo design of a company can make or break its business prospects in the market"
A perfectly created logo is capable of establishing a good rapport with the audience that a company and its business tries to achieve. But a wrongly designed logo fails to communicate a business message and ultimately harms business of a company.
A good logo must possess the following factors
- Know the brand
- The mission of your logo is to portray the values and goals of your company.
- Be clear about the message you want your brand to convey so your logo can clearly reflect that message.
- You must have a strong association between your brand and your logo.
- Your logo should reflect professionalism and growth no matter how small your company is.
- Make sure that the logo you select isn't dated or won't become dated.
- Use Colors In A Planned Way.
- Pick Fonts Carefully.
- Make It Scalable.
Know the brand
Before you set out to design your logo, make sure that you have some insight of the brand. Keep this in mind that the logo must reach a particular set of people. So, write down what your business, brand and market is all about. Find out what the brand ideology is and what inspirations it holds for future.
Reflects Nature Of Your Business
Make it sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. The logo should provide a vision about the nature of the business.
To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. The logo must also be better in design than your competitors.
Pick colours and choose fonts that attracts the customers to choose your business.